Archive for the ‘Social media’ category

5 Simple Rules for Job Seekers to Avoid a Social Media Pandora’s Box

September 7, 2011

By Sean Jones, VP of Technology & Interactive Media, AIS Media, Inc*.

In today’s job market, both job seekers and employers are increasingly seeking to leverage social media. While candidates use social media to increase their reach, hiring managers are also using social media to screen potential candidates – often prior to an interview. For many candidates, their social media profile can make or break their career.

When used properly, a social media presence can help a candidate stand out from the rest. However, some will never know why they didn’t heard from the company they applied to.  Beer-strewn kitchens, scantily clad co-eds, late night ‘check ins’ or rants on your current employer may all be publically available to potential employers.

Social media, for all its benefit, can be a Pandora’s Box for those who don’t follow 5 simple rules.

1) The Company You Keep
Facebook, Twitter and LinkedIn are great resources for social outreach and provide a snapshot view of you and your interests – including your friends, followers and people you follow.  While party, swimsuit or bar pictures may be fun for you and your friends, and potential employer viewing these may question your judgment if your private life is made overly public.  Consider also your groups and interests – a candidate with groups and interest relevant to the career being pursued will most often be viewed as a more viable than the candidate with either no professional groups/interests or whose interests are purely social.

2) Where Are You Going, Where Have You Been?
Being able to ‘check in’ and share where you are at and what you are doing is a great way to meet up with friends, but be aware of these are often publically available.  Constant check-ins at bars, clubs, etc., particularly through the week and the early hours of the morning can give a potential employer the impression that you party too much or may not be prepared for work the next day.

3) Insider Trading
Every employee is aware of ‘inside’ information about their work place – from corporate politics to business practices to employee complaints.  Facebook status updates, tweets and LinkedIn updates can all be easily seen, and no employer wants to see an employee airing their ‘dirty laundry’ in a public forum.

A potential employer who sees this can only presume that you’d do the same thing at your new job.  Not only might your new employer see this, but potential customers and clients as well, which is a risk most employers simply won’t take.

4) Politics and Religion May Not Be Your Friend
Politics and religion are two areas of conversation best left to close friends, or political candidates.  These topics can be polarizing for potential employers as well as their customers and clients.

While political affiliations, church or religious groups are a common part of many people’s lives, those affiliations are appropriate to bring into the workplace. Considering the continued growth of global business, it pays for companies to watch their Ps and Qs.  Any employer wants their team to work cohesively, and those that may rock the boat too much, could be seen as more trouble than they’re worth.

5) Souring Your Personal Brand
Every post, every tweet, every LinkedIn update has the potential to make or break your social clout and reputation. As more employers screen candidate’s social media profiles, posts that could be considered embarrassing or damaging to an employer can cripple your chances for an interview.

Before you post on a public forum, consider what an employer would think should they see it.  Would it enhance or degrade your image in the eye of an employer? Would you be prepared to discuss the post in an interview? If not, it’s best to avoid posting it publically.

More highly talented and qualified candidates are competing for fewer jobs today. As more companies make use of social media to review potential employees, your online profile has become as important as your credentials.

*AIS Media, Inc. 
3340 Peachtree Road, Suite 750
Atlanta, GA 30326 USA
t: (404) 751-1043 | f: (404) 751-1044
www.aismedia.com

www.youtube.com/AISMedia

 

© Copyright 2011 AIS Media, Inc.

Boosting “Be-Backs” Through Social Media: How Auto Dealers Can Leverage Social Media to Drive Sales

August 12, 2011

by Rick Ellis*, AIS Media’s Director of Business Development. 

The small town I grew up in had two new car dealerships. My grandfather owned one of them and his brother owned the other. Their mostly-friendly rivalry in our “two horse town” made for interesting family gatherings. The two of them could talk –loudly and passionately– for hours on the subject of cars. Mostly they talked about selling cars.

Each had their own loyal customers and they knew those customers’ intimately such as what cars the customer had driven through the years, their families, personal work histories, etc. Like clockwork, when it came time to trade cars, those customers would return back to “their” dealer, whether it was my grandfather or his brother/competitor.

As an automobile dealer today, you have the opportunity to develop a sense of community through social media marketing. Done right, social media marketing will directly help acquire new customers, transform existing customers into raving fans and create an ongoing stream of referral business. One of the keys to successfully engaging customers through social media marketing is properly integrating it into your dealerships’ other marketing and advertising channels.

It starts with the proper targeting of your message. The center of power for your marketing is no longer the dealership; it’s the customer. It’s not what you say to prospective customers that matters most — it’s what your existing customers are saying about your dealership and to one another.

Proper targeting with the right message and providing a forum for customers to give feedback provides qualitative insight into the thoughts and feelings customers have toward your dealership. Qualitative information often can be a good indicator of a customer’s true interests and intentions.

J.D. Power and Associates in “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automobile Marketing” said, “auto marketers must embrace those new technologies and methods that better and more effectively allow them to target customers– using old methodologies simply won’t suffice.”

My grandfather and his younger brother could get quite loud when they were each trying to talk over the other and of course, neither could be heard through the noise. Effective social  media isn’t like traditional media, where competitors compete to out-shout each other. Social media marketing is a dialogue where the customer is the central focus.

Integrating social media means the customer should see consistency in all your traditional and digital marketing. Brand messaging should be related through all the channels. Otherwise you risk confusing your customer and we all know that a confused customer makes no decision.

Think of the car’s drivetrain: the engine, transmission, driveshaft and differential may all function independently, but it’s only when they work together in harmony that the wheels move, the car finds traction and moves forward. That’s the power of integrating social media – it’s like adding a turbo charger to an already powerful engine.

Customers should see your social media channels in your advertising and be encouraged to join the conversation. The sheer number of social media users today, when properly drawn to your online presence, provides an opportunity to really stand out in your market and give your customers a voice.

My uncle used to say, “the only “be-backs” (the customer who says they’ll be back tomorrow to buy a car) are the ones you’ve made good friends with”. Social media is creating showrooms  of “be-backs.”

 
*Rick Ellis, who has an MBA in e-Business, is AIS Media’s Director of Business Development. AIS Media (www.aismedia.com) is an award winning digital and social meida marketing agency. Rick tweets from http://www.Twitter.com/RickEllisNews. Connect with Rick on LinkedIn at: http://www.LinkedIn.com/in/RickEllisAISMedia

 

 

 

Columbo’s 9 Rules of Social Media Engagement

July 5, 2011

by Rick Ellis*, Director of Business Development at AIS Media, Inc., (www.aismedia.com) an award winning creative digital and social media engagement agency. Thomas Harpointner**, AIS Media CEO, contributed to this article.

Much is written today about the importance of engagement in social media. In simple terms, engagement means developing relationships, sustaining them, and then then creating an environment where people feel they trust you enough to want to openly share information.

The late Peter Falk’s Emmy award winning character, Lt. Columbo, would have made a modern day social media master. Although the first episode premiered in 1971, long before the Internet and social media were on the scene, he was certainly the master of engagement. He recognized the value of engaging and listening. His unassuming style and commitment to precise details allowed him to communicate and effectively gather information that caught culprits and viewers by surprise.

I’ve always been a Columbo junkie. It’s the only television show that I’ve seen every episode repeatedly. I imagine if Columbo had been a social media marketer, his script for social media success would include the following eight rules – plus a surprise ending.  

Columbo Rule #1: Listen first

When Columbo entered a crime scene, he remained in the fringe seemingly disinterested. He looked at the newspaper on the coffee table, borrowed matches for his ever present cigar and fumbled for his pencil all while actually actively listening and taking notes. Only after conversations and facts had begun to unfold, would he join in with his own questions and comments.

Listening is also key to developing a successful social media marketing strategy. If you pay close attention to conversations, customers will tell you what they want and you’ll uncover new opportunities.

Columbo Rule #2: Pay attention to details

A keen attention to detail was Columbo’s strong point. He would ask questions about the minutest details – sometimes over and over until he understood. Columbo claimed to be compulsive and he would often apologetically shake his head and say “I’m just trying to make this add up.” He easily drew others into conversations by asking questions – lots of them. His interview technique was seemingly inept and disjointed followed with his inevitable afterthought “ahhh… there’s just one more thing.” In the end, it was these questions and his relentless attention to detail that would prove to be the undoing of the suspect.

Effective social media marketing requires routinely reviewing analytics and measuring performance. Identify what tactics are delivering results, which need improvement and be prepared to make adjustments along the way.

Columbo Rule #3: Ask questions and provide a forum to elaborate

Lt. Columbo was brilliant with use of softening statements when approaching the culprit. “I’m terribly sorry to disturb you” was a frequent Columbo opening statement. He had others as well:

  • “as long as I’m here I may as well ask you…”
  • “what’s bothering me is…”
  • “the boys back in the lab…”
  • “I just want to tie up a few loose ends”
  • “I just want to show you something, it won’t take too much of your time…”

Regardless of the outcome of each conversation, the Lieutenant remained composed and respectful of the time spent with those involved in the investigation.

In social media marketing, it’s also more important to know which questions to ask than to have all the answers. Know what topics drive conversation among your audience. Serve as a facilitator and encourage interactions. Use the insight you gain to spark new discussions and encourage people to share details.

Columbo Rule #4: Be genuine

Lt. Columbo created a simple persona. He was an everyday man. People could relate to him. He had allergies, was afraid of heights and got seasick easily. His favorite food was chili with crackers. For variety, it was chili with beans one day; without the next. He and “the wife” and their Basset hound named “Dog” lived simply. Often his 1950’s Peugeot wouldn’t start. He had money concerns just as everyone else. In one episode he was asked, “Lieutenant, are you working undercover?” His reply: “No, underpaid.” His openness humanized him; he carried no airs. Columbo was authentic.

Social networks like Facebook and Twitter enable you to let your company’s or brand’s personality shine through. Show some emotion to let your audience know that real people are communicating, not robots. A little sense of humor can go a long way. Laughter is contagious – even online. If you can get your audience to loosen up a little and smile, you’re also more likely to gain their business.

Columbo Rule #5: Always be humble and polite

Lt. Columbo always addressed folks as sir or ma’am; said “excuse me for bothering you”; and endured insults with a smile. The lieutenant didn’t put people on the defensive and generally made himself the object of jokes with comments like “my wife said I’m the second best man – eighty guys tied for first”. He didn’t use police jargon or rhetoric. Nor did he lecture or speak down to those he spoke with; he simply shared information. He was always underestimated, patronized and dismissed by those he encountered – especially by the culprit, one of whom told the lieutenant “you’re almost likeable in a shabby sort of way.” Columbo’s communication style focused on simple terms and content.

Social media is a great channel to engage in dialogue with prospective and existing customers. That said, it’s important to recognize that even the best companies and brands cannot make 100% of their customers 100% happy 100% of the time. While you may not be able to prevent a customer from complaining, ultimately how you respond will influence the opinions of other customers.

Columbo Rule #6: Engage everyone

Lt. Columbo had a special talent for nurturing relationships. He took great interest in the activities of others. He asked questions and expressed amazement when he learned something new. Often seemingly perfect cases were solved by information gleaned from sideline conversations he would have with the gardener, secretary, mechanic or someone with whom he had casually engaged in conversation.

In social media, virtually everyone you engage is connected with others. The average Facebook user has 130 friends. High Facebook users have hundreds of friends. When you engage a user consider that your interactions may be seen by and shared with hundreds, potentially thousands of people.

Columbo Rule #7: Be a master storyteller

Lt. Columbo engaged others in conversation with stories about everyday people and events that he masterfully wove into conversations. Whether sharing a story about a favorite niece or his wife, the content within his stories served a purpose in leading his investigation to a culmination.

Social media offers an excellent channel for sharing stories; customer testimonials, case studies, research, etc. Share the story behind your products and/or services and how customers have benefitted. But don’t just tell. Instead, encourage your audience to share their own stories and highlight them. Empower your customers to become advocates.

Columbo Rule #8: Use visuals

Finally, the lieutenant was a visual man. He was famous for staging murder scenes where he would return and have the events reenacted. He used props. Timing was set and attention to the visual details was tended to precisely. Rather than try to explain how the murder was solved, he would allow the visual drama to play out and allow the culprit as well as the viewer to realize exactly how the events unfolded. The visual image was often quite stunning and dramatic when the culprits realize they had been undone.

Use eye candy. Use visuals. Social media offers an excellent platform to share pictures, illustrations, audio and video. Give your audience stuff they’ll want to share.

“Ahhh – there’s just one more thing.”

Columbo Rule #9: Put the spotlight on your audience

Throughout the series, Lt. Columbo shared the scenes with some of the biggest names in Hollywood. Although Columbo was the namesake of the show, in each episode he remained in the limelight’s shadows allowing the guests to be the stars. It was part of the magic of Columbo; he openly shared his stage with others. Effective social media marketing puts your fans and followers in the spotlight and lets them be the stars.

 

*Rick Ellis
When not watching Columbo re-runs, Rick Ellis, who has an MBA in e-Business, is AIS Media’s Director of Business Development. AIS Media is an award winning Atlanta-based digital and social media engagement agency. AIS Media’s clients include leading companies, governments and Fortune 500 corporations. http://www.LinkedIn.com/in/RickEllisAISMedia

**Thomas Harpointner
Thomas Harpointner is founder and CEO of AIS Media, Inc. Thomas sets AIS Media’s strategic direction and enjoys being actively engaged with key client accounts. Thomas is recognized as a digital and social media marketing thought-leader, strategist, author and speaker. http://www.LinkedIn.com/in/ThomasHarpointner

AIS Media is an Atlanta, GA based award-winning digital engagement agency known for connecting companies, organizations and brands with their target customers through performance-driven creative integrated digital and social media marketing. For more, visit: http://www.aismedia.com | http://www.Facebook.com/aismedia | http://www.LinkedIn.com/company/ais-media-inc

Information You Should Never Share via Social Media

July 5, 2011

by Jamie Turner*, Chief Content Officer of the 60 Second Marketer


The Anthony Wiener scandal has raised several questions about what’s appropriate and what’s not appropriate to share on social media. It’s safe to say that sharing lewd photographs using a public forum is not a good idea.

Despite the fact that it’s possible to send information semi-privately using social media, as a business person, you should assume that all communication using social media is public.

The internet is not private, despite what you may believe. Don’t share anything you wouldn’t want your grandmother to get ahold of.

If you approach social media as a public forum, you can avoid finding yourself in a Wienergate situation. And that would be a good thing.

A quick search online about internet security brought me to a post by Kathy Kriston on MoneyWatch.com. It’s a good post which can be read in its entirety here.

For a 60 Second excerpt of her post that includes the 6 things you should never share on Facebook, read on:

What should you never say on Facebook, Twitter or any other social networking site?

  • Your birth date and place. Sure, you can say what day you were born, but if you provide the year and where you were born too, you’ve just given identity thieves a key to stealing your financial life, said Givens. A study done by Carnegie Mellon showed that a date and place of birth could be used to predict most — and sometimes all — of the numbers in your Social Security number, she said.
  • Vacation plans. There may be a better way to say “Rob me, please” than posting something along the lines of: “Count-down to Maui! Two days and Ritz Carlton, here we come!” on Twitter. But it’s hard to think of one. Post the photos on Facebook when you return, if you like. But don’t invite criminals in by telling them specifically when you’ll be gone.
  • Home address. Do I have to elaborate? A study recently released by the Ponemon Institute found that users of Social Media sites were at greater risk of physical and identity theft because of the information they were sharing. Some 40% listed their home address on the sites; 65% didn’t even attempt to block out strangers with privacy settings. And 60% said they weren’t confident that their “friends” were really just people they know.
  • Confessionals. You may hate your job; lie on your taxes; or be a recreational user of illicit drugs, but this is no place to confess. Employers commonly peruse social networking sites to determine who to hire — and, sometimes, who to fire. Need proof? In just the past few weeks, an emergency dispatcher was fired in Wisconsin for revealing drug use; a waitress got canned for complaining about customers and the PittsburghPirate’s mascot was dumped for bashing the team on Facebook. One study done last year estimated that 8% of companies fired someone for “misuse” of social media.

  • Password clues. If you’ve got online accounts, you’ve probably answered a dozen different security questions, telling your bank or brokerage firm your Mom’s maiden name; the church you were married in; or the name of your favorite song. Got that same stuff on the information page of your Facebook profile? Are you playing games where you and your friends “quiz” each other on the personal details of your lives? You’re giving crooks an easy way to guess your passwords.
  • Risky behaviors. You take your classic Camaro out for street racing, soar above the hills in a hang glider, or smoke like a chimney? Insurers are increasingly turning to the web to figure out whether their applicants and customers are putting their lives or property at risk, according to Insure.com. So far, there’s no efficient way to collect the data, so cancellations and rate hikes are rare. But the technology is fast evolving, according to a paper written by Celent, a financial services research and consulting firm.

If you like what you read today, you can have these blog posts delivered to your in box each morning by clicking marketing blog. Or, you can sign up for our free weekly e-newsletter by clicking marketing newsletter.

*Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

Former Google CEO on Social Networking: “I Screwed Up”. A Lesson You Can’t Afford to Ignore.

June 7, 2011

by Thomas Harpointner,  founder and CEO of AIS Media, Inc

Speaking at the D9 tech conference in May, former Google CEO Eric Schmidt acknowledged he’s been aware of the competitive threat posed by social networks like Facebook, LinkedIn and Twitter for five years but failed to do anything about it.

In an interview with AllTHingsD’s Kara Swisher, Schmidt admitted he “screwed up” with social networking. “I clearly knew I had to do something and failed to do it, Schmidt said. “The CEO should take responsibility.”

When pressed about why he didn’t focus more on social networking, Schmidt simply answered, “I was busy.”  Schmidt was so focused on Google’s day-to-day operations; he didn’t give social networking the necessary attention.  Schmidt described his failure with social as his biggest regret.

If you’re a CEO, there may be a valuable lesson for you as well. Are you “pulling a Schmidt” with social media as well? Unless you’ve been completely sheltered from the Internet over the past few years, you’re also aware of the impact social media is making on nearly every aspect of online marketing today. But what have you done about it?

Recently, Facebook trumped Google as the number one visited website in the U.S. Social media is now the number one online activity.

Does your company have a social media strategy? If so, how satisfied have you been with the results it has produced so far? If you’re not sure how to measure social media marketing performance or don’t see a measurable ROI, you’re probably missing some critical components. For social media to deliver the best possible results, it must be properly integrated with your other marketing and advertising initiatives. It should never operate in a silo.

Consider also how your social media strategy is being implemented. Who are you charging with the responsibility? An effective social media program requires a multitude of competencies including planning, creative design, content development, technical know-how, and performance analysis. Essentially, you need a team of people with diverse skillsets that all work together in perfect harmony, focused on common goals.

The response rates from traditional ads can dramatically increase when there’s a solid digital tie-in. A magazine ad, for example, that offers readers the option to “friend us on Facebook” or displays a QR code with a link to a website landing page or social media landing page can deliver far higher ROI than an identical ad with only a phone number as a call to action (CTA). Additionally, after a reader “friends” your company on Facebook, their Facebook are instantly notified of their action and you have an open channel of communication to them. Consider that value of this alone!

If you’ve purchased prospect lists you know that highly targeted, opt-in, accurate and fresh lists can be extremely expensive – and often incredibly difficult to come by.

With that in mind, how much would you be willing to pay for a 100% accurate list of 1,000 highly targeted prospects who have expressed an interest in a product or service identical to yours within the last few weeks? Or, what if you owned such a list, how much would you charge if someone wanted to purchase it from you? That’s the value of your Facebook fan base!

If you’re running paid advertisements but you’re not building an opt-in list, you’re leaving a LOT of money on the table. If that’s the case, I encourage you to revisit your marketing strategy, thoroughly explore how well your digital and social media initiatives are integrated into your traditional advertising and how well all elements are working together to maximize your ROI.

About Thomas Harpointner

Thomas Harpointner is founder and CEO of AIS Media, Inc. Thomas sets AIS Media’s strategic direction and he enjoys being actively engaged in the strategic and creative direction with key client accounts. Thomas is recognized as a digital and social media marketing thought-leader, strategist, author and speaker. AIS Media is an Atlanta, GA based award-winning digital engagement agency known for connecting companies, organizations and brands with their target customers through performance-driven creative integrated digital and social media marketing. For more, visit:www.aismedia.com

How Banks are Capitalizing on Social Media

May 9, 2011

by Rick Ellis, AIS Media’s Director of Channel Partner Development

            While the banking industry today is still winding through recovery, many local banks, regional institutions and credit unions have positioned themselves to fare better in the market than their “too-big-to-fail” competitors. Two contributing factors include; a strong public backlash against “Big Banks” which has produced support for local institutions perceived by customers to be more sensitive to the needs of their community and secondly; a strong synergy that community-led banks are developing with emerging social media

Social media marketing has become a goldmine for tapping into a growing audience of more than 600 million potential customers on social networks like Facebook, Twitter, LinkedIn, YouTube and others. These users share their opinions about products or services with others, increasing the popularity of a brand and increasing the number of loyal visitors to a company website. It also gives marketers the ability to be part of the online conversations on an individualized basis. Social media provides explosive viral marketing potential and positively impacts the ever-important website search engine rankings.  Financial institutions have learned social is a way to become more transparent to customers, build trust, retain customers, increase referrals, develop relationships and provide additional services and products.

Community banks and credit unions, by their very business model are very social in nature.  Smaller, locally-focused, community-driven banks have built their businesses around striving to understand their local customers’ needs and delivering high-quality, relationship-based, individualized services. They strive to engage their customers and in turn leverage those relationships to build loyalty and advocacy.

Brett King, Author of “Banking 2.0” shared with the Huffington Post his belief that “the very sense of community that binds the individuals who support such financial institutions is also a core element in the success of social media.”  It is his belief that community-led institutions are enjoying success by building the same sense of community online as they do in the real world.

In a recent survey of 89,000 North American banking customers conducted by Bain & Company, a global business consulting firm, it was reported that “organic growth rooted in strong customer relationships represents the best path forward for retail banks.”  Interestingly, the report demonstrated since 2009 loyalty scores for community banks and credit unions has topped those of national branch network banks by a wide margin.

The key in the banking industry is to reach consumers where they are actively spending their time; 75% of the population is researching, shopping and socializing online and this number keeps growing. Consumers spend as much time today with social media channels as they do watching television channels. They are in Facebook, participating in blogs and chatter, following twitter and other forums. Over 200 million users now access Facebook from their mobile phones.  Opinions, both positive and negative are being shared online. Recent studies show peer recommendations influence decisions 78% of the time versus 14% from traditional advertising.  With marketing budgets that pale in comparison to the competition’s, smaller banking firms are using social media to more effectively target key customers.

For bankers, reaching out, communicating and listening to customers to engage them as advocates creates satisfied customers and those satisfied customers become word-of-mouth advocates.  They remain longer with their banks than those who are not.  Equally important, they also buy more products, refer more new customers and cost less to serve. Product sales such as investments and wealth management have become increasingly profitable for banks.

            American Banker says “social media is the new frontier of relationship management” and encourages financial institutions to “get in the game.” Here are a dozen ways financial institutions are using social media today:

  • Cost savings
  • Customer retention
  • Customer service
  • Ability to maintain a dialogue with consumers
  • Product and services research
  • Product cross-sell and promotion
  • Transparency and trust building
  • Marketing and promotion
  • Reaching highly targeted consumers
  • News and events
  • Community building
  • Reputation management, risk mitigation and damage control

According to the ABA Banking Journal, in an article entitled “Social Media to the Rescue? Facebook versus the Robocaller”, damage control found an unlikely supporter from United Bank of Atmore, in Atmore, Alabama. The bank had a policy of blocking Facebook access on employees’ computers. However, following a rash of scam attempts from robocallers with pre-recorded messages trying to lure unsuspecting customers into sharing their personal information, management turned to employees’ personal Facebook pages to warn customers.  The response was immediate and dramatic from bank customers. Ironically, the bank immediately began developing a social media marketing program of its own.

Many banks and credit unions have cautiously approached adapting social media strategies. Concerns have centered primarily on data security and privacy as well as regulation uncertainty.  In the fall of 2010, the SEC and FINRA released social media guidelines that spell out the rules for social media in terms of promotion and advertising, supervision, monitoring and record keeping.  However, in joining the new frontier of relationship management, banks must have proper planning, execution, support, and monitoring in place.  Developing a social media marketing strategy should not be a “try this at home” project or dumped on the IT department.  It requires specific strategy, development, technology, analytics and on-going management.  An experienced and reputable social media agency that is on top of the changing financial landscape should be an absolute minimum requirement to any bank or credit union seeking to direct and contribute to the online conversations.

But what does a properly executed social media strategy mean to the bottom line? Bain and Company found that the banks that are loyalty leaders enjoy a growth rate that is 10% higher and a cost of funds that is 80 basis points lower than banks that focus primarily on being price leaders.  It’s not a matter of ‘if a bank will adopt social media but when’; and today agile local banks, regional institutions and credit unions are leading the charge into social media adaption.

Rick Ellis has an MBA in e-Business and is AIS Media’s Director of Channel Partner Development. AIS Media is an award winning Atlanta-based digital and social media engagement agency. AIS Media’s clients include leading companies, governments and Fortune 500 corporations.

For more, visit: http://www.aismedia.com or at http://www.Facebook.com/aismedia | http://www.LinkedIn.com/company/ais-media-inc

Social Media ROI: How to Tell if Your Social Media Campaign is Making Money

April 12, 2011

How to Tell if Your Social Media Campaign is Making Money. Credit: 60SecondMarketer

by Jamie Turner, Chief Content Officer of the 60 Second Marketer

If you’re like a lot of marketing directors, you’re probably still trying to wrap your mind around this whole social media ROI thing.

After all, it’s not all that difficult to launch a Facebook/YouTube/Twitter/LinkedIn campaign. But it is hard to calculate the success of your campaign on an ROI basis.

With that in mind, I created a 1950s-style cartoon story that walks people through the entire ROI calculation process. (You’ll have to excuse my sense of humor in the cartoon — it can get a little sketchy at times.)

My intent was to create a document that people would want to share with co-workers.

Better still, I wanted to walk people through some of the more complex issues like Customer Lifetime Value, Cost Per Sale and the Hub-and-Spoke model. (All of which are covered in-depth in “How to Make Money with Social Media,” the book I co-wrote with Dr. Reshma Shah.)

In any case, I hope you enjoy the presentation below. You just have to click the link below to download it directly from SlideShare:

Social Media ROI: How to Tell if Your Social Media Campaign is Making Money

by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.