Archive for the ‘New trends’ category

DMA Atlanta Luncheon | Thursday Sept. 15th

September 7, 2011
 

How the iPad is Revolutionizing Business

Richard Warner | Founder, CEO at What’s Up Interactive

In the next three months, Apple is poised to sell 20 million iPads — which is on top of the 30 million the company has already sold. More than 80% of FORTUNE 500 companies are deploying Apple tablets, which in turn, account for 80% of the tablet market.

This month, the Atlanta Chapter of the DMA looks at how iPads and other tablets are poised to revolutionize business.

Using the latest research, What’s Up Interactive CEO Richard Warner will provide an overview of the tablet landscape, including examples of best practices, technological dos and don’ts, how different demographics are using tablets and what trends we’re likely to see in 2012.

Attendees will also receive a White Paper with details on the research.

If purchased by September 9th, tickets are $40 for DMA members and $50 for non-members. Add $10 for tickets purchased September 10thor after.

When: Thursday, September 15, 2011 | 11:30 a.m. – 1:30 p.m.

Where: Maggiano’s-Perimeter 4400 Ashford Dunwoody Rd
Atlanta, GA 30346
Phone: 770-804-3313

Use these links to purchase tickets and learn more about the event.

Registration: https://www.123signup.com/register?id=czxns

More Info: https://www.123signup.com/event?id=czxns

About Our Speaker:
Richard Warner
 is founder and CEO of What’s Up Interactive, an Atlanta based web and video marketing firm whose clients include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola Company and Holiday Inn. He is seen frequently as a business commentator on Fox5 WAGA. He spent 30 years as a host and managing editor interviewing CEOs on “Georgia’s Business” on the state’s PBS network. Richard serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.

Other Information:
About DMA-Atlanta:The Power of Direct.
Relevance. Responsibility. Results.
The Direct Marketing Association of Atlanta is the leading trade association of businesses and nonprofit organizations using and supporting direct marketing tools and techniques. DMA Atlanta advocates industry standards for responsible marketing, promotes relevance as the key to reaching customers and prospects with desirable offers and cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. DMA Atlanta gives members the tools to do their jobs better!

Not a DMA Atlanta MemberJoin Now!

For more information, email us at info@dma-atlanta.com

Want to be a Sponsor? Call Aubyn Thomas at 404-941-6868, or go here for more information.

The DMA Atlanta serves all marketing professionals who understand the time-tested value of direct marketing in all its forms. Improve your business, your career and build your personal network of important people.

Downloads:
september2011luncheon-richardwarner-dma.pdf
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The 60 Second Marketer Guide to What’s Hot and What’s Not in 2011

January 6, 2011

By Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” which is available in fine bookstores (and a few not-so-fine bookstores) everywhere.

Are you interested in finding out what’s hot and what’s not in 2011?

Recently, I sat down with Patrick Miller, Kyle Wegner and Kwesi Robertson from BKV Digital and Direct Response and asked them to develop a list of what’s hot and what’s not for marketers. Our intent was to provide you a list of tools that are “past their prime” vs. tools that will begin to reach their prime in 2011.

(By the way, we’re always writing posts about the newest tools, tips and techniques in marketing. If you’d like to stay up-to-date on the newest trends in marketing, subscribe to our weekly e-newsletter or to this blog.)

We hope you enjoy our “What’s Hot” guide. And feel free to add your own items in the comments section below!

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