Archive for the ‘Luncheon’ category

DMA Atlanta Luncheon | Thursday November 17th | Leveraging Multi-Channel Marketing

November 15, 2011

Joe Lobosco | Sr. Director, Business Development
Vertis Communications

Thursday, November 17th, 2011 | 11:30-1:30 p.m

Where: Maggiano’s – Perimeter  |4400 Ashford Dunwoody Rd | Atlanta, GA 30346 | Phone: 770-804-3313


Are you searching for a format that gives substantial substance on how to navigate multi-channel marketing and drive successful results for your prospects and customers as well as profits to your bottom line?

Please join Joe LoBosco and Vertis Communications at the DMA luncheon, where Joe will share his unique perspective on how to succeed in multi-channel marketing.

Joe will reveal the “formula” behind how Vertis worked with top corporations to drive successful multi-channel campaigns such as:

  • Harley Davidson
  • Ford Motor
  • MGM Grand
  • Lowes
  • Learning Care Group
  • Sir Speedy
  • Best Buy

Please invite a prospect or client company. Register early for best prices.


More Info


DMA Atlanta Luncheon | The New Inbox & Other Email Marketing Innovations

October 14, 2011

Simms Jenkins – CEO BrightWave Marketing

Thursday, October 20, 2011 | 11:30-1:30 p.m

Where: Maggiano’s – Perimeter  |4400 Ashford Dunwoody Rd | Atlanta, GA 30346 | Phone: 770-804-3313


Email is the digital glue for most brands and plays a significant role in customer and prospect communications. As the original digital social network, Simms Jenkins (CEO of BrightWave Marketing, North America’s leading email focused digital agency and the author of “The Truth About Email Marketing”) will demonstrate how email plays a crucial role in emerging digital platforms, such as social and mobile. The questions of how email and social live together will not only be addressed but real examples of how to better leverage the channels for the sake of your brand and sales.

About the Speaker:

Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, O’Charley’s, RaceTrac Petroleum and Sports Illustrated.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia’s Tech Marketing Awards.

Jenkins is the author of The Truth About Email Marketing, which was published by Pearson’s Financial Times Press and is currently the Email Marketing Best Practices Columnist for Click, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off.

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DMA Atlanta Luncheon | Thursday Sept. 15th

September 7, 2011

How the iPad is Revolutionizing Business

Richard Warner | Founder, CEO at What’s Up Interactive

In the next three months, Apple is poised to sell 20 million iPads — which is on top of the 30 million the company has already sold. More than 80% of FORTUNE 500 companies are deploying Apple tablets, which in turn, account for 80% of the tablet market.

This month, the Atlanta Chapter of the DMA looks at how iPads and other tablets are poised to revolutionize business.

Using the latest research, What’s Up Interactive CEO Richard Warner will provide an overview of the tablet landscape, including examples of best practices, technological dos and don’ts, how different demographics are using tablets and what trends we’re likely to see in 2012.

Attendees will also receive a White Paper with details on the research.

If purchased by September 9th, tickets are $40 for DMA members and $50 for non-members. Add $10 for tickets purchased September 10thor after.

When: Thursday, September 15, 2011 | 11:30 a.m. – 1:30 p.m.

Where: Maggiano’s-Perimeter 4400 Ashford Dunwoody Rd
Atlanta, GA 30346
Phone: 770-804-3313

Use these links to purchase tickets and learn more about the event.


More Info:

About Our Speaker:
Richard Warner
 is founder and CEO of What’s Up Interactive, an Atlanta based web and video marketing firm whose clients include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola Company and Holiday Inn. He is seen frequently as a business commentator on Fox5 WAGA. He spent 30 years as a host and managing editor interviewing CEOs on “Georgia’s Business” on the state’s PBS network. Richard serves on the board of the Henry W. Grady School of Journalism at the University of Georgia and on the Georgia Film and Video Commission.

Other Information:
About DMA-Atlanta:The Power of Direct.
Relevance. Responsibility. Results.
The Direct Marketing Association of Atlanta is the leading trade association of businesses and nonprofit organizations using and supporting direct marketing tools and techniques. DMA Atlanta advocates industry standards for responsible marketing, promotes relevance as the key to reaching customers and prospects with desirable offers and cutting-edge research, education and networking opportunities to improve results throughout the entire direct marketing process. DMA Atlanta gives members the tools to do their jobs better!

Not a DMA Atlanta MemberJoin Now!

For more information, email us at

Want to be a Sponsor? Call Aubyn Thomas at 404-941-6868, or go here for more information.

The DMA Atlanta serves all marketing professionals who understand the time-tested value of direct marketing in all its forms. Improve your business, your career and build your personal network of important people.


DMA Atlanta Luncheon August 18th, 2011 | Three panel discussion: How to leverage Multi-Channel Marketing to drive success for your customers and profits to your bottom line!

August 12, 2011


Joe Lobosco | Sr. Director, Business Development
Vertis Communications

As the Sr. Director Business Development at Vertis Communications, Joe leads and manages the Direct Marketing’s business development and sales efforts.

With over 20 + years experience, Joe has held a variety of senior operations and strategic business development leadership positions to successfully drive both strategy and results.

Richard Warner | Founder, CEO
What’s Up Interactive

Richard Warner is founder and CEO of What’s Up Interactive , an Atlanta based web and video marketing firm whose clients include AT&T, the Georgia Lottery, the Georgia Aquarium, the Coca-Cola Company and Holiday Inn. He is seen frequently as a business commentator on FOX5 WAGA.

He spent 30 years as a host and managing editor interviewing CEOs on “Georgia’s Business” on the state’s PBS network, as well as 20 years as a commentator on Atlanta’s WXIA and FOX5 WAGA TV. His daily radio commentaries were syndicated on more than 200 stations nationwide.

Simms Jenkins | CEO
BrightWave Marketing

Simms Jenkins is CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage and optimize all digital targeted messaging programs that drive revenue, cut costs and build relationships.

WHEN: Thursday August 18th, 2011  | 11:30 am – 1:30 pm

LOCATION: Maggiano’s Perimeter:  4400 Ashford Dunwoody Rd, Atlanta, GA 30346 | Phone: 770-804-3313



DMA Atlanta Luncheon | Thursday, July 21st 2011 | How to Get Started in Mobile Marketing

July 6, 2011




Thursday, July 21, 2011 | 11:30-1:30 p.m.

Who: Jamie Turner | Chief Content Officer
BKV’s 60 Second Marketer 

Maggiano’s – Perimeter
4400 Ashford Dunwoody Rd 
Atlanta, GA 30346 
Phone: 770-804-3313

Event Fees:
$40 – Member
 | $50 Non-member
| +$10 if registering within 5 days of event


Jamie Turner is the co-author of “How to Make Money with Social Media” and is the Chief Content Officer for the 60 Second Marketer, an online magazine that provides tools, tips and tutorials on the newest trends in marketing. The 60 Second Marketer is a division of BKV, one of the nation’s largest independent digital and direct response agencies.

Over the past 20 years, Jamie has helped AT&T, Cartoon Network, CNN, Motorola and The Coca-Cola Company grow their sales and revenue through high-impact marketing. He is a regular guest on TV and radio on the subject of marketing and social media and is an in-demand keynote speaker for global corporations, events and trade shows. He was recently profiled in “Advertising and Promotion,” the world’s best-selling college-level marketing textbook.

Jamie is also the Founder and Chairman of the Board of A School Bell Rings (, a non-profit that builds schools for poor children around the globe.

Session Takeaways
Are you interested in using mobile marketing to grow your business but don’t know where to get started? Join Jamie Turner, co-author of “How to Make Money with Social Media” and Founder of the 60 Second Marketer as he walks you through the quickly-evolving world of mobile marketing. Here’s just some of what will be covered in this engaging, interactive presentation:

  • How consumers interact with mobile marketing
  • How to set up a mobile website quickly and easily
  • How to create your own QR Code
  • Using Foursquare, Gowalla and Facebook places to drive traffic
  • Classic mobile marketing mistakes to avoid

The 60 Second Marketer
The 60 Second Marketer is an online magazine that offers tools, tips and tutorials for the busy marketing executive. We provide these tips in the form of short, 60-second video tutorials and articles. The 60 Second Marketer is run by members of 60 Second Communications, a marketing communications firm specializing in high-impact marketing communications.

Feature Video Link:

DMA Atlanta Luncheon | Thursday June 16th, 2011 | Lifecycle Marketing

June 6, 2011


Allen Nance| President & Founder of WhatCounts

Allen will discuss Lifecycle Marketing:

– Shifting Marketing approach

– What makes a great Lifecycle Marketing program?

– How to measure success

– How to get started

– What to test

– How does Social Media fit in?

– Case study: Abandoned Shopping Car

Facebook Event

Thursday, June 16, 2011 | 11:30-1:30 p.m.

Allen Nance, President & Founder of WhatCounts

Maggiano’s – Perimeter
4400 Ashford Dunwoody Rd 
Atlanta, GA 30346 
Phone: 770-804-3313

Event Fees:
$40 – Member
$50 Non-member
+$10 if registering within 5 days of event

Allen Nance is a leading authority on email marketing and digital communications. From his rented house he launched Mansell Group and through a series of acquisitions grew it into one of the largest privately held email marketing firms in the world. In 2010, Mansell Group partnered with a 3.0 Billion private equity firm to continue to drive Mansell Group to new heights. In 2011, Mansell Group was rebranded WhatCounts and today is the new leader in email marketing with a presence on four continents and emails being delivered in over 35 languages. Allen manages WhatCounts’ sales, marketing, and product development. A technologist with a marketing background, Allen focuses on helping organizations utilize WhatCounts’ email solutions to better communicate with their current and potential customers.

Georgia Trend magazine selected Allen in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing – a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a “Rising Business Leader under 40”. Before becoming an entrepreneur, Allen was Director of Business Development for Intellimedia Commerce. He received his B.S. degree from The University of West Georgia and his M.S. degree from the Georgia Institute of Technology.

Allen is also active in the community. In 2007, he founded The Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is actively involved in Rotary International as well as the Young President’s Organization (YPO).


WhatCounts, a private company founded in 2000, has a presence on four continents with email being delivered in over 35 languages. Over the last decade, WhatCounts has partnered with many of the world’s leading organizations to drive successful email marketing programs by delivering the only robust lifecycle email marketing platform in the world that can be deployed as a SaaS (software-as-a-service), a BroadcasterTM (appliance in a remote datacenter), or as a Managed Service (a dedicated system hosted in our datacenters). We serve hundreds of customers ranging from small businesses to some of the largest Fortune 50 companies sending billions of messages per year. To learn more, visit



Mobile Media | July 21st, 2011 | Jamie Turner, Chief Content officer of the 60 second Marketer

DMA Atlanta Luncheon May 19th, 2011 | How to Acquire More Customers: The Killer Business Strategy

May 9, 2011


Ken Robbins | President & Founder
Response Mine Interactive

ExactTargetThe amazing thing about business is that having more smart corporate executives in a company can lead to an increase in dumb decisions that lose money and confuse or irritate customers. Corporate policy, financial targets and even the organization itself often create unintended consequences from decisions that alienate customers and impede profits.

From start-up companies to the Fortune 100, most bad decisions come down to the company not having a basic go-to-market strategy that is known and understood by every manager and leader. The absence of such a well-understood strategy leaves companies with conflicts in their day-to-day decision making.

In this presentation, Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic killer business strategies that can be used to organize business efforts and drive long-term profits and customer growth for businesses.

Session Takeaways

  • Attendees will discover the common mistakes companies make that kill customer acquisition
  • They will learn how to avoid bad business decisions that alienate customers and impede profits
  • Attendees will learn how to determine and implement business strategies that drive long-term revenue, customer growth and organize business efforts

Speaker: Ken Robbins | President & Founder, Response Mine Interactive

When: Thursday May 19th, 2011 | 11:30 AM – 01:30 PM

Location: Maggiano’s Perimeter  | 4400 Ashford Dunwoody Rd |  30346 Atlanta

More information



– DMA Atlanta Luncheon June 16th, 2011 – Exact Target

DMA Atlanta Luncheon July 21st, 2011 – Jamie Turner | 60 Second Marketer