DMA Atlanta Luncheon | The New Inbox & Other Email Marketing Innovations

Simms Jenkins – CEO BrightWave Marketing

Thursday, October 20, 2011 | 11:30-1:30 p.m

Where: Maggiano’s – Perimeter  |4400 Ashford Dunwoody Rd | Atlanta, GA 30346 | Phone: 770-804-3313

Description:

Email is the digital glue for most brands and plays a significant role in customer and prospect communications. As the original digital social network, Simms Jenkins (CEO of BrightWave Marketing, North America’s leading email focused digital agency and the author of “The Truth About Email Marketing”) will demonstrate how email plays a crucial role in emerging digital platforms, such as social and mobile. The questions of how email and social live together will not only be addressed but real examples of how to better leverage the channels for the sake of your brand and sales.

About the Speaker:

Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, O’Charley’s, RaceTrac Petroleum and Sports Illustrated.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia’s Tech Marketing Awards.

Jenkins is the author of The Truth About Email Marketing, which was published by Pearson’s Financial Times Press and is currently the Email Marketing Best Practices Columnist for Click, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off.

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