Information You Should Never Share via Social Media

by Jamie Turner*, Chief Content Officer of the 60 Second Marketer


The Anthony Wiener scandal has raised several questions about what’s appropriate and what’s not appropriate to share on social media. It’s safe to say that sharing lewd photographs using a public forum is not a good idea.

Despite the fact that it’s possible to send information semi-privately using social media, as a business person, you should assume that all communication using social media is public.

The internet is not private, despite what you may believe. Don’t share anything you wouldn’t want your grandmother to get ahold of.

If you approach social media as a public forum, you can avoid finding yourself in a Wienergate situation. And that would be a good thing.

A quick search online about internet security brought me to a post by Kathy Kriston on MoneyWatch.com. It’s a good post which can be read in its entirety here.

For a 60 Second excerpt of her post that includes the 6 things you should never share on Facebook, read on:

What should you never say on Facebook, Twitter or any other social networking site?

  • Your birth date and place. Sure, you can say what day you were born, but if you provide the year and where you were born too, you’ve just given identity thieves a key to stealing your financial life, said Givens. A study done by Carnegie Mellon showed that a date and place of birth could be used to predict most — and sometimes all — of the numbers in your Social Security number, she said.
  • Vacation plans. There may be a better way to say “Rob me, please” than posting something along the lines of: “Count-down to Maui! Two days and Ritz Carlton, here we come!” on Twitter. But it’s hard to think of one. Post the photos on Facebook when you return, if you like. But don’t invite criminals in by telling them specifically when you’ll be gone.
  • Home address. Do I have to elaborate? A study recently released by the Ponemon Institute found that users of Social Media sites were at greater risk of physical and identity theft because of the information they were sharing. Some 40% listed their home address on the sites; 65% didn’t even attempt to block out strangers with privacy settings. And 60% said they weren’t confident that their “friends” were really just people they know.
  • Confessionals. You may hate your job; lie on your taxes; or be a recreational user of illicit drugs, but this is no place to confess. Employers commonly peruse social networking sites to determine who to hire — and, sometimes, who to fire. Need proof? In just the past few weeks, an emergency dispatcher was fired in Wisconsin for revealing drug use; a waitress got canned for complaining about customers and the PittsburghPirate’s mascot was dumped for bashing the team on Facebook. One study done last year estimated that 8% of companies fired someone for “misuse” of social media.

  • Password clues. If you’ve got online accounts, you’ve probably answered a dozen different security questions, telling your bank or brokerage firm your Mom’s maiden name; the church you were married in; or the name of your favorite song. Got that same stuff on the information page of your Facebook profile? Are you playing games where you and your friends “quiz” each other on the personal details of your lives? You’re giving crooks an easy way to guess your passwords.
  • Risky behaviors. You take your classic Camaro out for street racing, soar above the hills in a hang glider, or smoke like a chimney? Insurers are increasingly turning to the web to figure out whether their applicants and customers are putting their lives or property at risk, according to Insure.com. So far, there’s no efficient way to collect the data, so cancellations and rate hikes are rare. But the technology is fast evolving, according to a paper written by Celent, a financial services research and consulting firm.

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*Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

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