Is mobile marketing right for your business?

Fill Out Our Mobile Marketing Score Card to Find Out.

by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

Is mobile marketing right for your business?

That’s a question on a lot of people’s minds lately. After all, with the advent of smartphones, iPads, mobile apps, mobile search and other mobile marketing techniques, a lot of people are asking themselves, “Is mobile marketing right for my business?”

Is mobile media right for your business? Take this quiz then click on the question mark to join the discussion on our LinkedIn Discussion Group.

With that in mind, I came up with a handy scorecard that I sent out to all 5,900+ subscribers to the 60 Second Marketer e-newsletter last week. (Huh? You’re not a subscriber to our free e-newsletter yet? Well, c’mon. Hop to it.)

The mobile scorecard is designed to help you figure out if mobile marketing is right for your business. (When I say “mobile” I mean the use of mobile ads, mobile search, mobile apps, mobile websites, mobile catalogs or SMS to connect with customers.)

The scorecard won’t provide a bullet-proof answer, but it will give you a directional sense of whether mobile is right for you.

Just answer the questions below and keep track of your score.

Here goes:

1- Customer Demographics: The median age of my customer is under 45 years old (Yes, +10 points. No, -5 points.)

2- Business Category: My company has multiple bricks-and-mortar locations (Yes, +5 points. No, +0 points.)

3- Business Category: My company sells only B2C (Yes, +5 points. No, +0 points.)

4- Marketing Dependency: My company spends more than 5% of revenues on marketing and advertising (Yes, +10 points. No, +0 points.)

5- Customer Demographics: My typical customer lives in a city with a population of more than 200,000 people (Yes, +10 points. No, +0 points.)

6- Company Revenue: My company generates more than $10 million in revenues per year (Yes, +5 points. No, -5 points.)

7- Industry Competition: Generally speaking, my industry is very competitive and I’m always trying to find ways to differentiate my brand (Yes, +10 points. No, +0 points.)

If you scored between 35 and 55, you should definitely begin investing in a mobile media marketing program.

If you scored between 15 and 35, you should probably begin investing in a mobile media marketing program.

And if you scored below a 15, you’re off the hook — no need to invest in mobile media right now.

How’d you do? Share your score with other people on our LinkedIn Mobile Media Discussion and see how you compared.




Explore posts in the same categories: iPhone app, mobile marketing

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