DMA Atlanta Luncheon | Thursday June 16th, 2011 | Lifecycle Marketing


Allen Nance| President & Founder of WhatCounts

Allen will discuss Lifecycle Marketing:

– Shifting Marketing approach

– What makes a great Lifecycle Marketing program?

– How to measure success

– How to get started

– What to test

– How does Social Media fit in?

– Case study: Abandoned Shopping Car

Facebook Event

Thursday, June 16, 2011 | 11:30-1:30 p.m.

Allen Nance, President & Founder of WhatCounts

Maggiano’s – Perimeter
4400 Ashford Dunwoody Rd 
Atlanta, GA 30346 
Phone: 770-804-3313

Event Fees:
$40 – Member
$50 Non-member
+$10 if registering within 5 days of event

Allen Nance is a leading authority on email marketing and digital communications. From his rented house he launched Mansell Group and through a series of acquisitions grew it into one of the largest privately held email marketing firms in the world. In 2010, Mansell Group partnered with a 3.0 Billion private equity firm to continue to drive Mansell Group to new heights. In 2011, Mansell Group was rebranded WhatCounts and today is the new leader in email marketing with a presence on four continents and emails being delivered in over 35 languages. Allen manages WhatCounts’ sales, marketing, and product development. A technologist with a marketing background, Allen focuses on helping organizations utilize WhatCounts’ email solutions to better communicate with their current and potential customers.

Georgia Trend magazine selected Allen in 2004 for its “40 under 40” feature, which recognizes rising young business leaders from across the state. In 2005, Allen authored Inside the Minds: Technology Enabled Marketing – a Prerequisite for Survival, published by Aspatore Books. In 2009, Allen was featured in the Atlanta Business Chronicle as a “Rising Business Leader under 40”. Before becoming an entrepreneur, Allen was Director of Business Development for Intellimedia Commerce. He received his B.S. degree from The University of West Georgia and his M.S. degree from the Georgia Institute of Technology.

Allen is also active in the community. In 2007, he founded The Southern Foundation, which raises money and provides scholarships to teens who are the first in their family to attend college. He is actively involved in Rotary International as well as the Young President’s Organization (YPO).


WhatCounts, a private company founded in 2000, has a presence on four continents with email being delivered in over 35 languages. Over the last decade, WhatCounts has partnered with many of the world’s leading organizations to drive successful email marketing programs by delivering the only robust lifecycle email marketing platform in the world that can be deployed as a SaaS (software-as-a-service), a BroadcasterTM (appliance in a remote datacenter), or as a Managed Service (a dedicated system hosted in our datacenters). We serve hundreds of customers ranging from small businesses to some of the largest Fortune 50 companies sending billions of messages per year. To learn more, visit



Mobile Media | July 21st, 2011 | Jamie Turner, Chief Content officer of the 60 second Marketer

Explore posts in the same categories: Luncheon, Marketing

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