DMA Atlanta Luncheon May 19th, 2011 | How to Acquire More Customers: The Killer Business Strategy


Ken Robbins | President & Founder
Response Mine Interactive

ExactTargetThe amazing thing about business is that having more smart corporate executives in a company can lead to an increase in dumb decisions that lose money and confuse or irritate customers. Corporate policy, financial targets and even the organization itself often create unintended consequences from decisions that alienate customers and impede profits.

From start-up companies to the Fortune 100, most bad decisions come down to the company not having a basic go-to-market strategy that is known and understood by every manager and leader. The absence of such a well-understood strategy leaves companies with conflicts in their day-to-day decision making.

In this presentation, Ken will explain why customer acquisition is the most essential strategy in your marketing arsenal and why conversion is the single most powerful lever in your marketing process. He will share some of the most common mistakes companies make that kill customer acquisition along with the basic killer business strategies that can be used to organize business efforts and drive long-term profits and customer growth for businesses.

Session Takeaways

  • Attendees will discover the common mistakes companies make that kill customer acquisition
  • They will learn how to avoid bad business decisions that alienate customers and impede profits
  • Attendees will learn how to determine and implement business strategies that drive long-term revenue, customer growth and organize business efforts

Speaker: Ken Robbins | President & Founder, Response Mine Interactive

When: Thursday May 19th, 2011 | 11:30 AM – 01:30 PM

Location: Maggiano’s Perimeter  | 4400 Ashford Dunwoody Rd |  30346 Atlanta

More information



– DMA Atlanta Luncheon June 16th, 2011 – Exact Target

DMA Atlanta Luncheon July 21st, 2011 – Jamie Turner | 60 Second Marketer

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