Social Media ROI: How to Tell if Your Social Media Campaign is Making Money

How to Tell if Your Social Media Campaign is Making Money. Credit: 60SecondMarketer

by Jamie Turner, Chief Content Officer of the 60 Second Marketer

If you’re like a lot of marketing directors, you’re probably still trying to wrap your mind around this whole social media ROI thing.

After all, it’s not all that difficult to launch a Facebook/YouTube/Twitter/LinkedIn campaign. But it is hard to calculate the success of your campaign on an ROI basis.

With that in mind, I created a 1950s-style cartoon story that walks people through the entire ROI calculation process. (You’ll have to excuse my sense of humor in the cartoon — it can get a little sketchy at times.)

My intent was to create a document that people would want to share with co-workers.

Better still, I wanted to walk people through some of the more complex issues like Customer Lifetime Value, Cost Per Sale and the Hub-and-Spoke model. (All of which are covered in-depth in “How to Make Money with Social Media,” the book I co-wrote with Dr. Reshma Shah.)

In any case, I hope you enjoy the presentation below. You just have to click the link below to download it directly from SlideShare:

Social Media ROI: How to Tell if Your Social Media Campaign is Making Money

by Jamie Turner, Chief Content Officer of the 60 Second Marketer, the online magazine of BKV Digital and Direct Response. Jamie is also the co-author of How to Make Money with Social Media.

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