DMA Atlanta Luncheon | Thursday March 17th | The Georgia Aquarium – Marketing Innovation Revealed

How the world’s largest aquarium utilized all marketing verticals to announce their biggest expansion yet.


When: Thursday March 17th | 11:30 am – 1:00 pm

Location: Maggiano’s Perimeter  | 4400 Ashford Dunwoody Rd |  30346 Atlanta

Richard Warner, CEO What’s Up Interactive
Scott Higley, VP of Marketing and Communications at Georgia Aquarium

Detached marketing campaigns are rarely effective. Scott Higley, VP of Marketing and Communications at Georgia Aquarium, sits down with What’s Up Interactive CEO Richard Warner to discuss keeping a global brand and messaging intact across all major channels. Scott will reveal how Georgia Aquarium plans and executes integrated offline and online strategies for all initiatives, including the recent announcement of its newest exhibit, AT&T Dolphin Tales.

More information


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