DMA Atlanta Luncheon | February 17th 2011

Thursday February 17th – 11:30 am – 1:00 pm
Location: Maggiano’s Perimeter  | 4400 Ashford Dunwoody Rd |  30346 Atlanta

Are You Ready For The Census? – And It’s Impact on Your Marketing Strategies.  

The Changing Consumer Landscape and How to Shift your go-to-market Strategy.

The 2011 Census will have a profound impact on how we see ourselves as a nation. You can expect to see headlines like: “Hispanic Population Grows 42%” – “Overall Multicultural Grows to 48% of the US Population” The coverage will be on every marketing news outlet.

All the data points to the importance of multicultural market to your businesses today, for example marketing to Hispanics means reaching out to a growing population rather than a graying population.

SPEAKER: Roberto Gomez Jr.
Sr. Consultant – Multicultural Director


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