DMA Atlanta Luncheon June 17th | Subscribers, Fans & Followers: Optimizing for Digital Direct Marketing Channels

Description:

Subscribers, Fans & Followers: Optimizing for Digital Direct Marketing Channels.
From Email to Facebook to Twitter, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll share research on how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.

Speaker:

Join: Jeff Rohrs
VP Marketing Research & Education
ExactTarget

To register: http://www.dma-atlanta.com/
Details:
Thursday, June 17th 2010
11:30am-1:30pm
Maggiano’s Perimeter – 4400 Ashford Dunwoody Road
Atlanta, GA 3034

More information –  Registration

About the Speaker: Jeff Rohrs

As Vice President of Marketing for ExactTarget, the leading provider of on-demand software for permission-based email, mobile, social media marketing, Jeff spearheads ExactTarget’s research and thought-leadership initiatives.  A driving force behind the company’s SUBSCRIBERS RULE! philosophy and “Email Plus” vision, Jeff is a passionate advocate for consumer-first marketing principles.  For the past few years, Jeff has programmed ExactTarget’s Connections User Conference, and he has spoken at a wide variety of industry events including Argyle’s CMO Leadership Forum, The CMO Club, ad:tech, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, Search Engine Strategies, and SMX. 

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio.  Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he currently serves on the Advisory Board for the school’s Armstrong Center for Interactive Media StudiesFrom Email to Facebook to Twitter, it has never been more important for marketers to establish direct relationships with consumers. In this session, we’ll share research on how the rules of one-to-one marketing vary by channel, and how you can learn from the successes (and mistakes) of others as you look to develop profitable consumer relationships.

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