DMA Atlanta Luncheon May 20th | CRM 2.0- Developing Customer Strategies as a Business Strategy


CRM 2.0- Developing customer strategies as a business strategy.
David Williams will discuss how organizations have evolved to put the customer at the center of their business strategy. He will discuss the importance of developing customer “currencies” to allow the organization to do true “Integrated Customer marketing” that maximizes the value of the customer portfolio.
South Star Award Winners Announced prior to presentation!


David Williams, Chairman & Chief Executive Officer.
David Williams is President and Chief Executive Officer of Merkle Inc. He was 25 years old in 1988 when he purchased the company then known as Merkle Computer Systems, Inc. and became its 24th employee. Today, Merkle has more than 1000 employees in locations throughout the United States and is one of the nation’s largest and fastest-growing database marketing agencies.

Under David’s leadership, Merkle has sustained 25% annual growth since 1989 and was recognized as a market leader by Forrester Research in 2003, 2006 and 2007. Advertising Age ranked Merkle as the 15th largest marketing services agency in the U.S. and eighth largest marketing services agency specializing in direct marketing. David was recognized by Winning Workplaces and Fortune Magazine as one of America’s Best Bosses of 2006, and was the 2007 Maryland Ernst & Young Entrepreneur of the Year.

An active member of the direct and database marketing community, David currently serves on the Board of Directors of the Direct Marketing Association and is a member of the Executive Committee. David is a frequent speaker at industry events and has written numerous articles and white papers about topics such as best-in-class database marketing strategies, customer management, and marketing technology infrastructure. He began his career at Butcher & Singer, a Philadelphia-based investment bank, and holds a Bachelor of Science in business administration from Shippensburg University in Pennsylvania.

To register:
Thursday, May 20th 2010
Maggiano’s Perimeter – 4400 Ashford Dunwoody Road
Atlanta, GA 3034

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