2010 South Star Awards Finalists Announced

DMA Atlanta is pleased to announce the 2010 South Star Awards Finalists.  More than 17 entries were honored across 10 categories.

Winners will be announced at the DMA Atlanta May 20th luncheon at Maggiano’s Perimeter from 11:00- 1:30 p.m. Join DMA Atlanta as we honor the Southeast’s most talented direct marketers who have the best direct and interactive campaigns.

The South Star Awards are given to campaigns that have the power to change business.  Each winner will have proven to the judges the perfect combinations of visionary strategy, compelling creative and breakthrough results.  Winners will automatically qualify for the second round of judging in the DMA International ECHO Awards.

Direct Mail

Medieval Times –Direct Mail B-B-order generation-Take a Field trip to the 11th Century

MLT Creative-BioGuard- Direct Mail B-B-Multi-Wave Dealer Awareness Campaign

Red House-McKesson-Direct Mail Traffic Generation-Clinical Procedure Resource Solutions Mailer

DataDirect– Georgia Lottery Corp- Direct Mail –Consumer-Deal or No Deal

BKV-Honeybaked Ham- Consumer-Order Generation-Christmas Mailing

Integrated Campaign-

Medieval Times– Integrated Consumer-All for One and One Price for All

BKV-Integrated Consumer-Equifax Debt Wise Product Launch

UPS– Integrated B-B-No stress with UPS sweepstakes

BKV– Integrated B-B-Business of Law Blog Acquisition

MLT Creative-Integrated B-B-Forte Integrated Campaign

Red House-Integrated B-B-MSP Recruiting Campaign

Electronic –

IBM-Electronic- Website B-B-IT Superstar of the Year

BKV– Electronic B-C Website-The Mesothelioma Resource Center Re-design.

Integrative Logic– Electronic-Website-Consumer-RosaceaFacts.com Website

BKV-Electronic Website Consumer-AT & T Core Paid Search Landing Page Test

BKV-Electronic B-C SEM-Mesothelioma SEM

BrightWave Marketing-Email Campaign-Consumer-Chick-fil-A Enhanced Email PRogram Drives Sales, Social Engagement & Subscriber Loyalty in 2009

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