by Jonathan Freed | Hub Labels
Name: Ken Borgerding
Birthplace: Casper, WY
Family: Connie- wife, Ryan 15 and Hannah 13
Occupation: National Dealer Consultant- Wilmer (based in Dayton, OH)
Education: B.S. Marketing
What is the most helpful step(s) you took to advance your direct marketing career? Network, network, network
Any advice you’d offer a novice who wants to move up in direct marketing? Learn as many aspects of the business as possible- creative, data mining, one to one marketing, production and data analysis
Professional Experience: 20+ years sales experience with 15 in print mostly on manufacturer’s side
Volunteer Experience: DMA, Catholic Heart Work Camp- 2009 Mission Trip to New Orleans, Green Energy Council- Atlanta Ambassador, Highland Ridge Home Owner’s Association- Vice President and past Director
DM Forecast for 2010: Businesses must market their products and services to survive and grow. There has been significant market consolidation but the strong will survive if you have viable business plan and strong execution.
Toughest Marketing Project: While I was employed at Avery Dennison, I had the opportunity to work with Xerox and Neiman Marcus on a project for a custom integrated form/card solution. The customer wanted to upgrade their gift card that is offered for online gifted orders. The challenge was to integrate the reinforced card into the existing Picking Ticket and run smoothly through high speed monochrome equipment. R&D, testing and approval took over 18 months.
Favorite DM Package: All in One mailer from Avery Dennison. One sheet containing labels, response card and return envelope. It gets folded and wafer sealed then put into mail stream. Versatile enough to run on laser desktop all the way up to digital production equipment.
Wish I’d known then… The grass is not always greener on the other side. Everything, and I mean everything, has its advantages and disadvantages.
Favorite Restaurant: Pappadeux
Favorite Films: Caddyshack
Significant Books: Getting Past No, Selling to the Very Important Top Officer, What Color is your Parachute?
Favorite Musical Groups: Counting Crows, Big Head Todd & the Monsters, Johnny Lang
Favorite Websites: HGTV.com, iheartradio.com, LinkedIn.com, saleshq.monster.com
Leisure Interests: running, landscaping, HGTV