By Alex Marchetti
President DMA Atlanta
In today’s competitive environment, we all know how difficult it is to achieve success going it alone. Now more than ever businesses are teaming and partnering to expand their service offerings and gain the expertise they need to better serve their customers. Even corporate giants such as AT&T and Apple are embracing the trend to partner.
We at the DMA Atlanta also believe we can better serve our members through strategic partnerships and are therefore pleased to announce that the DMA Atlanta and the PIAG (Print Imaging Association of Georgia) have formed a collaborative partnership for 2010.
We believe this partnership will benefit our members and create a powerful forum for innovation and practical education of effective cross-channel marketing strategies. This unique partnership will not only benefit our collective membership, but our customers who are pressured to “Defend the Spend”. We are very excited and look forward to working with everyone in the PIAG”.
Our first collaboration will appear as one day conference called “CONNECT 2010” – Channel Connectivity. It will be held on January 14th at Atlanta’s Waverly Hotel – Cobb Galleria. The morning session will feature channel experts in data, interactive and print. The afternoon will feature a panel discussion of top executives representing the health care, non-profit, financial services, and retail verticals. These experts will discuss their strategies for effectively integrating multi-channel marketing and provide attendees with insight into how they will allocate their 2010 marketing spends. In addition to the educational value, CONNECT 2010 attendees will have a chance to visit with exhibitors of key marketing services, representing all channels, and learn firsthand what is on the horizon for 2010 and beyond.