Top 10 Ways to Measure a Social Media Campaign

By JamieTurner – 60 Second Marketer

Not long ago, eConsultancy developed a list of the top 10 things to measure in a social media campaign. It’s a brilliant list and we’d encourage those of you reading this to click through to the entire post on the eConsultancy site.

If you’re in a hurry and want the 60-second version, here’s a shortened list of the top 10 ways to measure a social media campaign:

  1. Traffic in the form of unique visitors and repeat visitors
  2. Interaction in the form of comments, ReTweets and participation
  3. Sales generated from a landing page linked to your campaign
  4. Leads generated from a form on your website
  5. Search marketing as measured by social bookmarking sites such as Digg and Delicious
  6. Brand metrics as measured by social media affinity tools
  7. Public relations tied directly to your social media efforts
  8. Customer engagement in the form of online and offline involvement with your brand
  9. Customer retention as measure by your churn rate
  10. Profits as measured by your P&L

The bottom line: Social media is measurable and has proven to be a valuable tool for marketers around the globe. If you’re a marketer and you’re interested in proving the value of your next social media campaign, then the tools outlined above are for you.

http://60secondmarketer.com/blog/2009/09/09/top-10-ways-to-measure-a-social-media-campaign/

 

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One Comment on “Top 10 Ways to Measure a Social Media Campaign”


  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by mefreckles: Good article: ways to measure social media from DMA. http://bit.ly/PC43Y


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