DMA Atlanta Volunteer Close Up September – Sarah Hatch

By Jonathan Freed 
Hub Labels

Sarah Hatch

Sarah Hatch

Name: Sarah Hatch
Birthplace: Fort Wayne, Indiana

Occupation: Program Director at ExactTarget, a leading on-demand email marketing and one-to-one digital communication platform

Education: B.A. Indiana University

Sponsor Since: February 2008

What is the most helpful step(s) you took to advance your direct marketing career?

Being unafraid to ask the question ‘Do you have a role for someone like me at your organization?’ You never know unless you try.

Any advice you’d offer a novice who wants to move up in direct marketing?

Volunteer and get on a local board. It’s a great way to learn and network at the same time.

Professional Experience:

Program Director, ExactTarget@Home Depot; Senior Account Manager, South East Region, ExactTarget; Relationship Marketing Manager, Communique (Indianapolis-based interactive marketing agency); Account Manager, Kiva Networking (Southern Indiana ISP and Networking Consulting Co)

Volunteer Experience:

DMA Atlanta, BMA Indianapolis (Treasurer), Women’s Fund of Indianapolis, Meridian-Kessler Neighborhood Association of Indianapolis (Publicity Coordinator)

DM Forecast for 2010:

While we’re seeing marketers shift some of their spend to less costly forms of marketing like interactive, one-to-one communications (email, etc.), we hope that in 2010 consumer confidence will increase and the testing and tracking gained from digital communications will continue to be a key component of their strategy.

Toughest Marketing Project:

I once managed a client during a transition from one software platform to another. This was exceedingly difficult because their program consisted of 18 daily emails and 24 weekly emails containing highly segmented, personalized content. These were both transactional and marketing messages and were sent on behalf of major brands and clients of theirs, so there could be no interruption to their service. When we cutover, I spent all weekend holed up in my client’s office testing and testing, making sure everything could go live the following week. They are still a client and continue to innovate and push the envelope with our software.

Favorite Restaurant:

Do I have to pick one? There are so many in Atlanta! Rathbun, Flip Burger, Serpas, Fellini’s, Wisteria, Horseradish Grill, Figo, Canoe, Nan, Home (RIP), Waffle House, Nava, Vinings Inn, Flying Biscuit, Across the Street, Harry & Sons

Favorite Websites:

Search engines, travel sites, Facebook, Ultimate Guitar, Twitter (does that count?)

Leisure Interests:

Travel, live music, yoga, dancing, dining out, being online, spending time with friends and family

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2 Comments on “DMA Atlanta Volunteer Close Up September – Sarah Hatch”

  1. Tnelson Says:

    I don’t usually reply to posts but I will in this case, great info…I will add a backlink and bookmark your site. Keep up the good work!

  2. JimmyBean Says:

    I don’t know If I said it already but …Hey good stuff…keep up the good work! 🙂 I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say I’m glad I found your blog. Thanks,)

    A definite great read..Jim Bean


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