ANNOUNCEMENT: DMA Atlanta Names Doug Gibeaut of UPS to the 2009 Advisory Board

“I am pleased and honored to announce Doug Gibeaut to our Advisory Board” states Alex Marchetti, President, Direct Marketing Association of Atlanta. “Doug is a highly respected and distinguished member of our marketing community. He brings a wealth of experience and expertise which will enable the DMA Atlanta to continue building an innovative and dynamic organization”.

“As a new member of our Advisory Board, Doug will help shape the future of the DMA Atlanta and allow us to offer the marketing community valuable and useful insights into emerging direct marketing trends”.

Doug Gibeaut currently is Director of Sponsorships and Events with UPS, based at its Atlanta, GA headquarters. In this role since late 2008, he oversees U.S. motorsports and other sponsorship property strategy, activation, business development and measurement activity. He also directs the company’s corporate trade show strategy and implementation in the U.S.

Prior this role, he was responsible for direct marketing and e-mail marketing strategy for the company, globally. This included interactive landing page / microsite development for direct response campaigns in key markets. The e-mail marketing responsibility included managing UPS’ worldwide channel strategy/expansion, campaign strategy, e-mail service provider relationships and compliance.

Prior to this role, he was responsible for both International Advertising and Global Relationship Marketing areas for UPS. Doug joined UPS in 1993 as a direct marketing supervisor, and led the geographic expansion of the direct marketing practice in terms of creative strategy, measurement strategy and promotional approaches – including the global communications strategy in support of the 1996-2000 Olympic Games sponsorship.

Prior to joining UPS, Doug spent 3 years with Siemens Corporation in brand communications and 5 years with BBDO in account management and media buying. Originally from Seattle, Washington, Doug holds a degree in Advertising from the University of Georgia in Athens, Georgia.

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