Comments for DMA ATLANTA Blog http://dmaatl.wordpress.com Just another WordPress.com weblog Sun, 16 Oct 2011 18:02:41 +0000 hourly 1 http://wordpress.com/ Comment on QR Codes and Smartphones: 3 Marketing Blunders to Avoid by Keith Franco http://dmaatl.wordpress.com/2011/10/14/qr-codes-and-smartphones-3-marketing-blunders-to-avoid/#comment-130 Sun, 16 Oct 2011 18:02:41 +0000 http://dmaatl.wordpress.com/?p=607#comment-130 Paul, thanks for sharing. There is a ton of hoopla regarding QR Codes right now. It is nice to know some don’ts when using them.

]]> Comment on 7 Tips to Improve Your Unsubscribe Process by Keith Franco http://dmaatl.wordpress.com/2011/10/14/7-tips-to-improve-your-unsubscribe-process/#comment-129 Sun, 16 Oct 2011 17:54:28 +0000 http://dmaatl.wordpress.com/?p=605#comment-129 Great stuff Chel – thanks!

]]> Comment on Posting Your Promises by Keith Franco http://dmaatl.wordpress.com/2011/09/07/posting-your-promises/#comment-106 Wed, 07 Sep 2011 16:06:02 +0000 http://dmaatl.wordpress.com/?p=568#comment-106 Good stuff Mike! Great, sound advice!!

]]> Comment on Baby Boomers, Ergonomics and Direct Mail by Keith Franco http://dmaatl.wordpress.com/2011/08/12/547/#comment-76 Tue, 16 Aug 2011 18:53:11 +0000 http://dmaatl.wordpress.com/?p=547#comment-76 Awesome Paul!!!! – Good stuff!!! I am going to share this.

]]> Comment on DMA Atlanta Luncheon April 21st | Be Different For A Change: The Creative Reinvention Of Direct Marketing by Keith Franco http://dmaatl.wordpress.com/2011/04/12/dma-atlanta-luncheon-april-21th-be-different-for-a-change-the-creative-reinvention-of-direct-marketing/#comment-61 Wed, 13 Apr 2011 18:02:08 +0000 http://dmaatl.wordpress.com/?p=420#comment-61 Billy is “gonna” tear it up, knock it out of the park, make our heads spin and leave us asking for more!!!!!!!!!!!!!!!!!!!!!!!!

]]> Comment on 10 Steps to Doubling Print Advertising ROI with Digital Marketing by Print Advertising http://dmaatl.wordpress.com/2011/03/10/10-steps-to-doubling-print-advertising-roi-with-digital-marketing/#comment-59 Mon, 11 Apr 2011 18:18:06 +0000 http://dmaatl.wordpress.com/?p=393#comment-59 These are all fantastic tips for boosting print ad effectiveness. Print can still drive great response; leveraging the proper tracking tools with each ad help to prove that.

]]> Comment on New DMA Atlanta Vice President: Jane Prock by kfranco12 http://dmaatl.wordpress.com/2010/11/23/new-dma-atlanta-vice-president-jane-prock/#comment-35 Mon, 29 Nov 2010 15:06:39 +0000 http://dmaatl.wordpress.com/?p=314#comment-35 Congratulations Jane – I look forward to working with you as a sponsor and a dedicated support person.

Keith Franco
Sull Graphics
770-905-6674
kfranco@sullgraphics.com

]]> Comment on Are You Sending the Right Amount of Emails to Your List? by Michael http://dmaatl.wordpress.com/2010/05/24/are-you-sending-the-right-amount-of-emails-to-your-list/#comment-23 Thu, 27 May 2010 14:15:37 +0000 http://dmaatl.wordpress.com/?p=205#comment-23 This question is certainly a popular one with customers who get involved with email marketing. If you send too much, you can hurt your list’s power. But if you have the content that people can’t get enough of, then sending more often works. Every person or company is different so think about this before you start blasting away.

]]> Comment on Combining Digital and Print Media to Reach Audiences by Joseph Manos http://dmaatl.wordpress.com/2009/12/29/combining-digital-and-print-media-to-reach-audiences/#comment-13 Wed, 06 Jan 2010 17:08:29 +0000 http://dmaatl.wordpress.com/?p=77#comment-13 Alan,

Nice work on your post on combining Digital and Print Media for more effective results – your points are spot on!

I was particularly interested in the post this month on purl’s and while I support the information in the brief overview I wanted to make you aware that Cross Media Marketing use cases grew significantly last year and the level of innovation being executed by leading marketers goes well beyond the typical purl use case the membership may be aware of. This is really important because it is a major reason why these marketers have seen a significant sales results conversion versus past methodologies.

We just published a report that viewed 670 Cross Media Campaigns across 27 vertical markets and the overall results that were generated on average represented a 3x-5x improvement over traditional direct marketing results.

As the leading SaaS company in this space we have a chance to view more campaigns on a monthly basis than any other company so we have a great view of the new emerging trends for success for marketers of all types.

If anyone is interested in the study I would be happy to forward it to them for their review.

The data is important for every marketer no matter how large or small.

One final observation on Cross Media Marketing – today’s marketing professional is finding that the only way to cut through all of the marketing clutter in today’s world is by connecting with their prospects and customers on a much more personal and relevant manner providing each recipient with what they are looking for – the devil’s in the detail!

Joseph Manos
Executive Vice President
MindFireInc
916-284-8112 Mobile

]]> Comment on November Volunteer Spotlight by Chad Davis http://dmaatl.wordpress.com/2009/11/09/november-volunteer-spotlight/#comment-10 Tue, 10 Nov 2009 18:54:32 +0000 http://dmaatl.wordpress.com/?p=53#comment-10 I will have to check out this book, “The Seven Habits of Highly Effective People” by Stephen Covey. The analytics around measuring the results of your catalogs sounds interesting.

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