2010 South Star Awards Finalists Announced
DMA Atlanta is pleased to announce the 2010 South Star Awards Finalists. More than 17 entries were honored across 10 categories.
Winners will be announced at the DMA Atlanta May 20th luncheon at Maggiano’s Perimeter from 11:00- 1:30 p.m. Join DMA Atlanta as we honor the Southeast’s most talented direct marketers who have the best direct and interactive campaigns.
The South Star Awards are given to campaigns that have the power to change business. Each winner will have proven to the judges the perfect combinations of visionary strategy, compelling creative and breakthrough results. Winners will automatically qualify for the second round of judging in the DMA International ECHO Awards.
Direct Mail
Medieval Times –Direct Mail B-B-order generation-Take a Field trip to the 11th Century
MLT Creative-BioGuard- Direct Mail B-B-Multi-Wave Dealer Awareness Campaign
Red House-McKesson-Direct Mail Traffic Generation-Clinical Procedure Resource Solutions Mailer
DataDirect- Georgia Lottery Corp- Direct Mail –Consumer-Deal or No Deal
BKV-Honeybaked Ham- Consumer-Order Generation-Christmas Mailing
Integrated Campaign-
Medieval Times- Integrated Consumer-All for One and One Price for All
BKV-Integrated Consumer-Equifax Debt Wise Product Launch
UPS- Integrated B-B-No stress with UPS sweepstakes
BKV- Integrated B-B-Business of Law Blog Acquisition
MLT Creative-Integrated B-B-Forte Integrated Campaign
Red House-Integrated B-B-MSP Recruiting Campaign
Electronic –
IBM-Electronic- Website B-B-IT Superstar of the Year
BKV- Electronic B-C Website-The Mesothelioma Resource Center Re-design.
Integrative Logic- Electronic-Website-Consumer-RosaceaFacts.com Website
BKV-Electronic Website Consumer-AT & T Core Paid Search Landing Page Test
BKV-Electronic B-C SEM-Mesothelioma SEM
BrightWave Marketing-Email Campaign-Consumer-Chick-fil-A Enhanced Email PRogram Drives Sales, Social Engagement & Subscriber Loyalty in 2009
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